Empty States

Empty states are often overlooked, yet they play a critical role in guiding users, reducing friction, and setting the tone for an experience. Here, I took the initiative to design a complete set of empty states across the platform, spanning filters, search, tables, errors, portfolios, product categories, and more.
These screens are designed not just to inform but to encourage action, maintain context, and align visually with the product’s tone. Whether it’s a user encountering a blank cart, a failed internet connection, or beginning their journey in Mutual Funds or Insurance, each state provides clear direction, gentle motivation, and visual consistency.

This project helped:

• Improve user clarity and reduce confusion across multiple touchpoints.

• Offer actionable next steps, tailored to each scenario

• Enhance visual cohesion throughout the product